Nicole by OPI and Twentieth Century Fox Consumer Products Announce Collaboration with Hit ABC Comedy Modern Family
Nicole by OPI, in partnership with Twentieth Century Fox Consumer
Products, launches 14 new nail lacquers inspired by ABC’s award-winning
comedy, Modern Family. The nail line features shades created to capture
the show’s colorful personalities, from a classic taupe named after
family patriarch Jay, to a sparkly pink hue fitting for toddler Lily.
“Modern Family is not only one of the funniest shows on television, it
features a great ensemble cast of rich characters that inspired a range
of shades, from pastel hues like sea foam green and periwinkle to
brighter colors of cobalt and red-violet,” remarks Suzi Weiss-Fischmann,
Nicole by OPI Executive VP & Artistic Director. “From studious
Alex to bombshell Gloria, to classic (and neurotic) Claire, to flirty
Haley, there are shades to represent each of these uniquely fabulous
women – and everyone else in the blended family.
“The Nicole consumer embraces the same spirit of diversity and
individuality that’s apparent on the show,” explains Weiss-Fischmann.
“The colors inspired by Modern Family offer a perfect way to express
that spirit!”
Modern Family is produced by Twentieth Century Fox Television and
licensed through Fox Consumer Products. Jeffrey Godsick, President of
Fox Consumer Products added, “Modern Family is a series that has a
massive following. In partnering with Nicole by OPI, we’re not only
able to reach our show’s large fan base, but deliver a product that
captures the trend-forward elements and unique characteristics of the
series.
Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene,
or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying,
and salon-quality.
Modern Family lacquers will be available beginning January 2013 for
$7.99 each at retailers including select Walmart, Target, CVS, Rite Aid,
Kmart, Kroger, ULTA, H-E-B, Meijer and Duane Reade locations. In
Canada, this line will be available for $10.99 each at Shoppers Drug
Mart, Walmart Canada, Jean Coutu, Loblaw, and London Drug.
About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail
lacquers. The brand’s heritage is based in OPI’s well-established
foundation of excellence in both color and technology, providing premium
products to a broad range of consumers looking for trendsetting nail
lacquers.
About Twentieth Century Fox Consumer Products:
A recognized industry leader, Twentieth Century Fox Consumer Products
licenses and markets properties worldwide on behalf of Twentieth Century
Fox Film Corporation, Twentieth Television and Fox Broadcasting
Company, as well as third party lines. The division is aligned with
Twentieth Century Fox Television, one of the top suppliers of primetime
entertainment programming to the broadcast networks.
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