Nicole by OPI New Lacquers For 2013 Press Release

Nicole by OPI Launches New Lacquers for 2013

Colors for Every Occasion! 

Nicole by OPI announces four new classically chic nail lacquer shades for 2013, including Plum to Your Senses!, Please Red-cycle, Totally in the Dark, and Still Into Pink. Featuring two vibrant crème shades of bright pink and rich red and two shimmering hues of deep plum and glossy black, these elegant lacquers are suited for every wearer and occasion while delivering distinct color with a flawless finish.

“Swipe these four new lacquers on nails for intense color with on-trend hues,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “When it comes to style, any look can be enhanced by adding a splash of color, and these fashionable shades can be easily applied to match your mood. The playful shimmer of Totally in the Dark and bold pigments of Still Into Pink both make dramatic statements, while sophisticated Plum to Your Senses and classic Please Red-cycle give nails a polished, stylish finish.” 

The four new lacquers include:

Plum to Your Senses!You KNOW this deep, dark plum is the perfect choice.

Please Red-cycle
Do the right thing and wear this apple red over and over.

Totally in the Dark
This shimmery black is completely unexpected.

Still Into Pink
Our love for hot pink will never grow cold.

 Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality.

These will be available in stores beginning January 2013 for $7.99 each at retailers including select Walmart, Target, CVS, Rite Aid, Kmart, Kroger, ULTA, H-E-B, Meijer and Duane Reade locations. In Canada, these shades will be available for $10.99 each at Shoppers Drug Mart, Walmart Canada, Jean Coutu, Loblaw, and London Drug.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

About Nicole by OPI:  Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.